After 13 years working for a larger Chamber of Commerce and having attended hundreds of networking events, one trend has been entirely clear and consistent, people prefer to do business with people they know, like and trust.
As more of our dealings shift online, the desire persists but the difficulty is onerous, but far from impossible. More and more companies are deploying marketing and communication plans that are properly able to tell your online audience who you are, what you do and the many reasons why they should do business with you.
Marketing McDonalds is a little bit about the touched-up image of a big mac on billboards, social media and tv, but it’s far more about showing the honest, hard working ranchers and farmers raising cattle and growing potatoes. It’s about their staff that cheerfully serve you, happy children enjoying their fries and how people from all walks of life can savor and appreciate an inexpensive meal from the largest fast-food chain in the world.
Strategic marketing and communications plans are about finding the best ways to engage with your target audience. It’s about creating and utilizing messaging and content that truly resonates with current and potential clients.